In this NGO marketing case study, I talk about the background of the organisation – The Association of People with Disability or APD as it’s popularly called, the challenges I identified as the Digital Marketing and Communications Consultant at the time,...
In Episode 15 of the DigiIndia Squad Podcast series, Manasi and I resume the discussion from last week – Is Facebook marketing still relevant for small businesses and nonprofits? We discuss: important Facebook features that will help a brand grow organically,...
In Episode 14 of the DigiIndia Squad podcast, Manasi and I talk about the relevance of Facebook marketing today. With the organic reach going down and the rapid changes that is the wont of social media platforms, what can marketers working for small businesses and...
In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding? We discuss this over two episodes, Episode 12 being Part 1 where we cover: – why...
The COVID situation has struck a crucial connective tissue in India – the nonprofit sector, especially the small regional nongovernmental organization (NGO). To add to their woes, the recent foreign grants regulation and climatic disasters have stalled grassroots...
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