Creating Powerful Stories (Webinar)

Resonate with your audience

Storytelling is a powerful format of engagement. Research shows that the story of a single individual or even an organisation often resonates more with readers, viewers, or listeners instead of numbers.

A case study or success story has a part to play in different parts of a buyer or donor’s journey. It can be the point of first interest. It can reinforce a stakeholder’s confidence in an initiative. It can accompany an appeal for support.

Bottom line? Stories convert. Stories influence. Stories touch hearts. Stories even appeal to the logical mind.

Every nonprofit or small business must know how to tell stories in the best possible way. There are so many aspects one could cover. Employees. Leaders. Investors. Donors. Customers. Service recipients. The Problem. The Solution. The Challenge. The scope is endless.

Here’s what you will learn in the webinar

• What makes a good story
• Storytelling opportunities
• How to collect raw information for a powerful story
• Storytelling formats
• Crafting a powerful story
• Examples
• Bonus for nonprofits: A free case study template.