In Episode 8 of the DigiIndia Squad video series, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. We talk about how this change has come about, what...
In the last episode, Manasi and I talked about content ideas – how to generate them and get your content calendar going. In this video, we look at some brands whose content has grabbed our attention. While my starting point for this exercise is a search engine,...
Here’s a technique that will make your content development process much faster. Not only faster but also more concise and relevant. If you don’t know how to mind map yet, it’s time you learn. Keep a pencil and paper handy and create a mindmap with me...
While working as a consultant with a large NGO, I wasn’t entirely happy with the kind of case studies that were churned out. They did not really tell a story. They had all the right facts, figures and outcomes but lacked heart. Since I was aware of the hard work of...
Do you know that content writers, bloggers, and content developers spend more time creating awesome titles than the actual content piece? Do you know why? “According to some of the best copywriters of all time, you should spend half of the entire time it takes to...
When it comes to searching for digital marketing or social media marketing case studies from India, we often feel stumped. Not only are such stories hard to find, they’re also not presented well. In this post, I give you some of the best bloggers in India...
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