This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so. In...
An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about: How an email newsletter helps you connect with your donors & other stakeholdersMindshareBrandingDonationsReduced pressure on...
This article is originally published as a Linkedin article. I saw this fiasco on Twitter, and it reminded me of an article I read some time back. It was about the sensitivity and responsibility that must be inherent in nonprofit marketing and communications; so...
In Episode 8 of the DigiIndia Squad video series, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. We talk about how this change has come about, what...
In the last episode, Manasi and I talked about content ideas – how to generate them and get your content calendar going. In this video, we look at some brands whose content has grabbed our attention. While my starting point for this exercise is a search engine,...
Here’s a technique that will make your content development process much faster. Not only faster but also more concise and relevant. If you don’t know how to mind map yet, it’s time you learn. Keep a pencil and paper handy and create a mindmap with me...
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