In Episode 6 of the DigiIndia Squad series, Manasi and I share marketing tactics to mitigate some of the challenges faced by the travel industry in the pandemic times. While we acknowledge the criticality of the situation, we also see opportunities for innovation.
Manasi walks through the Facebook and Instagram profiles of some brands such as Thomas Cook India, Cox and Kings, SOTC Holidays, and Kesari Travels.
Some brands continue their social media posts using a mix of educational content on the Covid safety measures, travel packages, and steps being taken at their end for the safety of customers.
Some brands have gone mum, not a good omen for its followers. This will lead to a fall in confidence and the fear that the services may close down.
The Corona crisis has also impacted the careers of travel bloggers but many of them are doing a fair job of keeping their audiences engaged. We analyze the social media accounts of some bloggers such as Panda Reviewz, Travelure, Travel See Write, and Neelima Vallangi.
Through the episode, we discuss and share marketing tactics travel brands could consider exploring and experimenting with to keep chugging forward till the tide changes. And it will.