Digital Marketing is an art and science

Learn the ropes of digital strategy & marketing.

Plan. Execute. Deliver. Improve.

Get your strategy right. Success will follow.

Be a Learner for Life

Learn actionable tips, tricks & practices.

Digital Marketing takes time, work, a clear strategy, and patience. It’s hard enough for a business with a full team of enterprising young marketers. It’s unimaginably harder for a nonprofit/NGO or an organisation working in the development sector. Even for an organisation of respectable size, with the funds to afford an in-house marketing team, it’s an uphill task, not for a lack of will but lack of time, budget, resources and talent.

However, our audience expectations have evolved, and our communication and marketing must too.

Get trained on digital marketing basics, strategy or specific channels to get your message to donors, volunteers and other stakeholders. Take advantage of my consulting services to start right. Avoid the pitfalls, ride the tide. Spend your time and effort on what gets results.

I’m also looking to partner with funding organisations, social enterprises, content and training providers as well as freelance website designers and developers, graphic designers and content developers to deliver the needed services to NGOs.

How I can help you

Content Writing Fundamentals (Pre-writing)

Every content developer – newbie or 2-3 years in – must master these fundamental practices to become a profitable and valued professional.

Writing Done Faster, Better

You could be a content writer with basic, intermediate, or advanced skills. If you struggle with project timelines, believe you are underpaid or find it hard to deliver high-quality content in tight deadlines, then this class is for you.

Google Ad Grants for Nonprofits / NGOs

Nonprofits / NGOs don’t have a high budget for marketing and fundraising. Here, you have a FREE opportunity to take your cause to the world. With Google Ad Grants training, you can support your org’s objectives with a $10,000 monthly ad budget.


Except for some larger players, nonprofits in India are lagging in digital marketing. Mindfully designed, budget friendly training on critical digital marketing areas, with relevant examples and practical activities can change this story. Nonprofit leaders must prioritise employee’s development to attract and retain talented millenials who are looking at NGOs as viable career paths.


Need a birds-eye view of online marketing or a deeper understanding of strategy, digital marketing channels and execution, I help you understand what’s needed to achieve your business objectives. Training content is tailored to industry, business stage and target market. I further specialize in content development, social media marketing and digital marketing overview training.


Nonprofits, like businesses, have targets – acquiring donors, raising funds, creating awareness of the organisation and its cause. It just needs to be done for a lower budget, with fewer resources, and a socially relevant cause. I help you navigate unfamiliar digital waters and set you up for success.                           


Your digital marketing campaigns aren’t delivering the results you expected? Not sure where the marketing budget and time is getting spent? What’s working, what’s not? That’s what I help with.                                                                                                                                                                                                                                                                                                                                                                  

Wonderful people I’ve worked with/trained
Words that keep me going
Monica is an exceptional partner handling Drona Mobile(Deltecs InfoTech) communications needs. Her conception, wonderful workflow, creativity is fantastic. She knows how to work from a distance. I found Monica to be friendly, articulate & a great person to work with & would recommend her to anyone looking for communication briefs to be delivered on time with the minimum of fuss.

There have been times when I would have given her a brief with strict deadlines, and she has always been flexible and delivered on time.

She is truly an amazing partner.

Kinjal Vora

Marketing Head , DronaHQ

Monica conducted a Digital and Content Marketing training for my team ane me, she is one of the best trainers in this space. Monica has in-depth knowledge of the two subjects and her past industry experience helped her connect with us better. Unlike most trainers, she shares her resources and reports which personally helped us a lot.
Garima Pande

Head - Corporate Marketing, SunTec Business Solutions

Get in touch
Blog n Stuff

WhatsApp Marketing for Small Biz & Nonprofits- Part 2

Continuing from Part 1 of this topic in Episode 17, we'll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities, and caution you on common mistakes. Listen to the...

WhatsApp Marketing for Small Business & Nonprofits – Part 1

Since this was a longish topic, we broke this into two episodes of the DigiIndia Squad podcast. In Episode 16, Manasi and I discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for...

Is Facebook still useful for small biz and nonprofit marketing – Part 2?

In Episode 15 of the DigiIndia Squad Podcast series, Manasi and I resume the discussion from last week - Is Facebook marketing still relevant for small businesses and nonprofits? We discuss: important Facebook features that will help a brand grow organically, Facebook...

Is Facebook still useful for small biz and nonprofit marketing? Part 1

In Episode 14 of the DigiIndia Squad podcast, Manasi and I talk about the relevance of Facebook marketing today. With the organic reach going down and the rapid changes that is the wont of social media platforms, what can marketers working for small businesses and...

Should small biz and nonprofits care about branding? Part 2

In Episode 12 of the DigiIndia Squad Podcast, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about: 1) The brand development process touches upon various topics including: Have a roadmap (The How)...

Upcoming Webinar on 20 Feb 21, 4-5.30 pm

I invite content creators to join me on this free webinar on mind mapping – a crucial skill that will improve the speed and quality of your content development projects.