Digital Marketing is an art and science

Learn the ropes of digital strategy & marketing.

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Plan. Execute. Deliver. Improve.

Get your strategy right. Success will follow.

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Learn actionable tips, tricks & practices.

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Digital Marketing takes time, work, a clear strategy and patience. It’s hard enough for a business with a full team of enterprising young marketers. It’s unimaginably harder for a nonprofit/NGO or an organisation working in the development sector. Even for an organisation of respectable size, with the funds to afford an in-house marketing team, it’s an uphill task, not for a lack of will but lack of time, budget, resources and talent.

However, our audience expectations have evolved, and our communication and marketing must too.

Get trained on digital marketing basics, strategy or specific channels to get your message to donors, volunteers and other stakeholders. Take advantage of my consulting services to start right. Avoid the pitfalls, ride the tide. Spend your time and effort on what gets results.

I’m also looking to partner with funding organisations, social enterprises, content and training providers as well as freelance website designers and developers, graphic designers and content developers to deliver the needed services to NGOs.

How I can help you


Except for some larger players, nonprofits in India are lagging in digital marketing. Mindfully designed, budget friendly training on critical digital marketing areas, with relevant examples and practical activities can change this story. Nonprofit leaders must prioritise employee’s development to attract and retain talented millenials who are looking at NGOs as viable career paths.



Need a birds-eye view of online marketing or a deeper understanding of strategy, digital marketing channels and execution, I help you understand what’s needed to achieve your business objectives. Training content is tailored to industry, business stage and target market. I further specialize in content development, social media marketing and digital marketing overview training.



Your digital marketing campaigns aren’t delivering the results you expected? Not sure where the marketing budget and time is getting spent? What’s working, what’s not? That’s what I help with.



Nonprofits, like businesses, have targets – acquiring donors, raising funds, creating awareness of the organisation and its cause. It just needs to be done for a lower budget, with fewer resources, and a socially relevant cause. I help you navigate unfamiliar digital waters and set you up for success.


Wonderful people I’ve worked with/trained

Prakhyata Abhinand Chairtable Trust, India

Words that keep me going

Monica is an exceptional partner handling Drona Mobile(Deltecs InfoTech) communications needs. Her conception, wonderful workflow, creativity is fantastic. She knows how to work from a distance. I found Monica to be friendly, articulate & a great person to work with & would recommend her to anyone looking for communication briefs to be delivered on time with the minimum of fuss.

There have been times when I would have given her a brief with strict deadlines, and she has always been flexible and delivered on time.

She is truly an amazing partner.

Kinjal Vora

Marketing Head , DronaHQ

Monica conducted a Digital and Content Marketing training for my team ane me, she is one of the best trainers in this space. Monica has in-depth knowledge of the two subjects and her past industry experience helped her connect with us better. Unlike most trainers, she shares her resources and reports which personally helped us a lot.

Garima Pande

Head - Corporate Marketing, SunTec Business Solutions

Get in touch

Blog n Stuff

Create Compelling Nonprofit Case Studies with this Template

While working as a consultant with a large NGO, I wasn’t entirely happy with the kind of case studies that were churned out. They did not really tell a story. They had all the right facts, figures and outcomes but lacked heart. Since I was aware of the hard work of...
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5 Social Media Marketing Tips for Non-profits

Working with a non-profit is something every individual must do at least once in their career – either professionally or as a volunteer. There is so much you learn about humanity, love, support, selfless service and camaraderie. There is also so much content, so many...
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Is THIS Content Writer the One for You?

How familiar is this situation? You hire a content writer after months of searching. They start work. Hmm. You tell yourself they’ll get better in a month. The second month you think they’re still learning the ropes. By the third month, you know you’re in editing...
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An Extra Special Experience at #BreakingBarriers by Women’s Web

This is an account of my experience at the Breaking Barriers event from Women’s Web on April 1, 2017. The photos are from public Twitter feeds, some my own, and the Women’s Web Facebook page, courtesy their video partners Kraft Films.  There are events and events....
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How to Create a Headline that Compels People to Click?

Do you know that content writers, bloggers, and content developers spend more time creating awesome titles than the actual content piece? Do you know why? “According to some of the best copywriters of all time, you should spend half of the entire time it takes to...
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4 Tips to Make Work from Home Productive & Easy

“Get up and go to work!” A phrase spoken thousands of times every day all over the world. But what about those of us who ‘go to work’ without ever actually going anywhere? Is working alone in a home office the same as working with co-workers in...
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What starting from scratch taught me

I wrote this post on Linkedin in 2014. Much has changed since then. Now that I have my own blog up, I wanted an updated version of my story here. So I’m resharing the post with some additions. Here goes. I’m a freelance digital marketing trainer and...
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Awesome Indian Blogs & Podcasts Around Digital Marketing

When it comes to searching for digital marketing or social media marketing case studies from India, we often feel stumped. Not only are such stories hard to find, they’re also not presented well. In this post, I give you some of the best bloggers in India...
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Review of Long Tail Pro (LTP) Platinum

I used Long Tail Pro as a Platinum user. This is my review – the good and bad. Would I recommend the keyword and competitive research tool? Yes. Find out why.

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