Digital Marketing is an art and science

Learn the ropes of digital strategy & marketing.

Plan. Execute. Deliver. Improve.

Get your strategy right. Success will follow.

Be a Learner for Life

Learn actionable tips, tricks & practices.

Digital Marketing takes time, work, a clear strategy, and patience. It’s hard enough for a business with a full team of enterprising young marketers. It’s unimaginably harder for a nonprofit/NGO or an organisation working in the development sector. Even for an organisation of respectable size, with the funds to afford an in-house marketing team, it’s an uphill task, not for a lack of will but lack of time, budget, resources and talent.

However, our audience expectations have evolved, and our communication and marketing must too.

Get trained on digital marketing basics, strategy or specific channels to get your message to donors, volunteers and other stakeholders. Take advantage of my consulting services to start right. Avoid the pitfalls, ride the tide. Spend your time and effort on what gets results.

I’m also looking to partner with funding organisations, social enterprises, content and training providers as well as freelance website designers and developers, graphic designers and content developers to deliver the needed services to NGOs.

How I can help you
ONLINE COURSES

Content Writing Fundamentals (Pre-writing)

Every content developer – newbie or 2-3 years in – must master these fundamental practices to become a profitable and valued professional.

Writing Done Faster, Better

You could be a content writer with basic, intermediate, or advanced skills. If you struggle with project timelines, believe you are underpaid or find it hard to deliver high-quality content in tight deadlines, then this class is for you.

Google Ad Grants for Nonprofits / NGOs

Nonprofits / NGOs don’t have a high budget for marketing and fundraising. Here, you have a FREE opportunity to take your cause to the world. With Google Ad Grants training, you can support your org’s objectives with a $10,000 monthly ad budget.

OTHER SERVICES

NONPROFIT TRAINING

Except for some larger players, nonprofits in India are lagging in digital marketing. Mindfully designed, budget friendly training on critical digital marketing areas, with relevant examples and practical activities can change this story. Nonprofit leaders must prioritise employee’s development to attract and retain talented millenials who are looking at NGOs as viable career paths.

CORPORATE TRAINING

Need a birds-eye view of online marketing or a deeper understanding of strategy, digital marketing channels and execution, I help you understand what’s needed to achieve your business objectives. Training content is tailored to industry, business stage and target market. I further specialize in content development, social media marketing and digital marketing overview training.

NONPROFIT CONSULTING

Nonprofits, like businesses, have targets – acquiring donors, raising funds, creating awareness of the organisation and its cause. It just needs to be done for a lower budget, with fewer resources, and a socially relevant cause. I help you navigate unfamiliar digital waters and set you up for success.                           

BUSINESS CONSULTING

Your digital marketing campaigns aren’t delivering the results you expected? Not sure where the marketing budget and time is getting spent? What’s working, what’s not? That’s what I help small businesses with.                                                                                                                                                                                                                                                                                                                                                                  

Wonderful people I’ve worked with/trained
Words that keep me going
Monica is an exceptional partner handling Drona Mobile(Deltecs InfoTech) communications needs. Her conception, wonderful workflow, creativity is fantastic. She knows how to work from a distance. I found Monica to be friendly, articulate & a great person to work with & would recommend her to anyone looking for communication briefs to be delivered on time with the minimum of fuss.

There have been times when I would have given her a brief with strict deadlines, and she has always been flexible and delivered on time.

She is truly an amazing partner.

Kinjal Vora

Marketing Head , DronaHQ

Monica conducted a Digital and Content Marketing training for my team ane me, she is one of the best trainers in this space. Monica has in-depth knowledge of the two subjects and her past industry experience helped her connect with us better. Unlike most trainers, she shares her resources and reports which personally helped us a lot.
Garima Pande

Head - Corporate Marketing, SunTec Business Solutions

Get in touch

Free Webinar - Mind Map Your Way to Better Content

Every individual who needs to communicate (in any language) – in text, audio, image, or video – should learn how to mind map. And if you want to be a professional content writer, this skill is an absolute must.

When: 17 April 2021, 4-6 PM

Last date to register: 16 April 2021, 4 PM

Blog n Stuff

The DigiIndia Squad Journey So Far

This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so. In...

6 Marketing Case Studies from Nonprofit & Small Biz

In E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes.  Manasi covered the following businesses: Kalinga Center for Rainforest Ecology (KCRE) Optionables Fintech LLP Exchange4Media Monica covered the following...

Why Must All NGOs Send an Email Newsletter?

An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about: How an email newsletter helps you connect with your donors & other stakeholdersMindshareBrandingDonationsReduced pressure on...

Quick Digital Marketing Overview – Part 2

Continuing from the previous episode, we talk about other digital marketing channels for small businesses and nonprofits alike. Of course, these channels are applicable for all businesses but our target audience for this podcast is the SME and nonprofit space. In this...

The Importance of Progressive Language in Nonprofit Messaging

This article is originally published as a Linkedin article. I saw this fiasco on Twitter, and it reminded me of an article I read some time back. It was about the sensitivity and responsibility that must be inherent in nonprofit marketing and communications; so...