A little about myself
Back in 2001, I was working at Oracle, dabbling with code and helping customers manage technical product issues. In 2006, things changed. I discovered a desire to do something different, so I experimented. Ultimately, I latched on to an old, near-forgotten love for writing. I was lucky to find a great coach and mentor who launched me into the world of technical writing and business strategy.
I fell headlong into a fast-paced train of evolution that pushed me closer and closer to marketing. I quickly realized that I loved to help organisations and people grow. I also enjoyed sharing whatever I knew with others uninhibitedly. That’s how I became a digital marketer & trainer who loves to play with tools, tech, and analytics while nurturing a love for content development & strategy.
I also ran a podcast with a fellow marketer on our very own show, DigiIndia Squad, where we shared marketing and communication guidance for SMBs and nonprofits in India. The goal was to help them become “atmanirbhar” (self-reliant) in this area.
My work has mostly been with small and medium businesses, nonprofits, and solopreneurs from disparate industries. Through it all, I’ve developed trusting relationships with peers and clients that have converted into repeat business and partnerships. I’ve learned much; about business and nonprofits, entrepreneurial passions, marketing challenges, execution hurdles, and more.
My marketing strategies are closely tied to quality content. And my faith in its power has only grown stronger over time. I believe relevant, timely, and engaging content has the power to build bridges, create loyalty, and enhance the brand value.
If you’re looking for someone to help you engage your audience and commit to your organisation as a partner, I’d love to talk. However, if you’re unable to allocate a decent budget and commit at least 6 months to a year for your digital marketing to mature, my approach won’t work for you.