In Episode 14 of the DigiIndia Squad podcast, Manasi and I talk about the relevance of Facebook marketing today.

With the organic reach going down and the rapid changes that is the wont of social media platforms, what can marketers working for small businesses and nonprofits do to achieve marketing outcomes?

In Part 1, we talk about some stats that prove Facebook is still a very relevant marketing tool in India, features, and algorithms, and the need for marketers to stay informed about the direction Facebook is taking for the future.

The Facebook Newsroom website is one way to stay updated on what Facebook is working on currently and has up its sleeve for the future.

Enjoy the listen! And happy holidays! We’ll come back with Part 2 in 2 weeks from now. Watch this space!