Since this was a longish topic, we broke this into two episodes of the DigiIndia Squad podcast. In Episode 16, Manasi and I discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for...
In Episode 15 of the DigiIndia Squad Podcast series, Manasi and I resume the discussion from last week – Is Facebook marketing still relevant for small businesses and nonprofits? We discuss: important Facebook features that will help a brand grow organically,...
In Episode 14 of the DigiIndia Squad podcast, Manasi and I talk about the relevance of Facebook marketing today. With the organic reach going down and the rapid changes that is the wont of social media platforms, what can marketers working for small businesses and...
The COVID situation has struck a crucial connective tissue in India – the nonprofit sector, especially the small regional nongovernmental organization (NGO). To add to their woes, the recent foreign grants regulation and climatic disasters have stalled grassroots...
In the last episode, Manasi and I talked about content ideas – how to generate them and get your content calendar going. In this video, we look at some brands whose content has grabbed our attention. While my starting point for this exercise is a search engine,...
Working with a non-profit is something every individual must do at least once in their career – either professionally or as a volunteer. There is so much you learn about humanity, love, support, selfless service and camaraderie. There is also so much content, so many...
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