This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so. In...
In E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes. Manasi covered the following businesses: Kalinga Center for Rainforest Ecology (KCRE) Optionables Fintech LLP Exchange4Media Monica covered the following...
An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about: How an email newsletter helps you connect with your donors & other stakeholdersMindshareBrandingDonationsReduced pressure on...
" Continuing from the previous episode, we talk about other digital marketing channels for small businesses and nonprofits alike. Of course, these channels are applicable for all businesses but our target audience for this podcast is the SME and nonprofit space. In...
This article is originally published as a Linkedin article. I saw this fiasco on Twitter, and it reminded me of an article I read some time back. It was about the sensitivity and responsibility that must be inherent in nonprofit marketing and communications; so...
In this episode, Manasi and I take ten steps back to talk to give a quick overview of digital marketing. Digital Marketing is far from new. And there’s loads of information on it on the world wide web. Even so, in our work with small businesses and nonprofits, we’re...
In Episode 20 of the #DigiIndiaSquad podcast, the Mo and Ma girls, Manasi and I hash out the question we still get asked by small businesses: Do we need digital marketing? YES! You do. But with the right thought in place. Listen in. The discussion answers questions...
Following Part 1 of this topic, in this episode, Manasi and I talk about some organisations who have turned the change in consumer behaviour to their benefit and profit, changing their marketing proposition. We also talk about how organisations can walk the talk of...
In Episode 18 of the DigiIndia Squad podcast, Manasi and I take up the topic of how marketing has slowed down post-2020 and why that has happened. We share personal stories that reflect a change in consumer behavior as well as tales from around. There has been a...
Continuing from Part 1 of this topic in Episode 17, we’ll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities, and caution you on common mistakes. Listen to...
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