There’s so much to learn when you’re working with a business – your own or others’. The internet, too, has a wealth of opportunity to learn from the best brains in the digital marketing industry. Both sources of knowledge have enriched my personal journey in a big way and it’s time to give back.
I’m privileged to also have my mentor and seasoned business content and communications expert, Bill Moore, on this blog as well. Bill has 40+ years of experience which he’s graciously agreed to share with us in Bill’s Corner.
Comment, criticize, be a participant. Enjoy your time at Content Knockout!
Episode 12: Should small businesses (and nonprofits) care about branding? PART 1
In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding? We discuss this over two episodes, Episode 12 being Part 1 where we cover: – why...
Essential components of a website for small biz/nonprofits
The big news first. The DigiIndia Squad video series is now a podcast. Since most of our episodes are discussions, a podcast just makes more sense. So we’ve launched the 11th episode on anchor.fm. We’ll still do demos when we feel the need and link a video...
Can LinkedIn Help NGOs Survive COVID?
The COVID situation has struck a crucial connective tissue in India – the nonprofit sector, especially the small regional nongovernmental organization (NGO). To add to their woes, the recent foreign grants regulation and climatic disasters have stalled grassroots...
Why Every Business/Nonprofit Must Have a Documented Marketing Strategy
In this episode, Manasi and Monica delve into a common grouse – organizations not having a marketing strategy, not even a documented business strategy. When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing...
How Voice Search is Changing Digital Marketing
In this episode, Manasi and I talk about the changes in consumer behavior that are driven by voice usage. We discuss these important questions. What trends indicate the growth of voice search in India? How is vernacular content influencing voice search and vice-versa?...
How to go from Marketing Strategy to an Actionable Plan
As a business owner, you know what you want. Your business objectives are clear. And your marketing objectives are, ideally, aligned to the business objectives. If not, forget this blog post and get that sorted first. Once you have your marketing objectives clear...
The Rise of Vernacular Content in India – A Trend to Ride On
In Episode 8 of the DigiIndia Squad video series, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. We talk about how this change has come about, what...
How Consumer Behavior has Changed during Covid19
From big brands such as Girias offering oxymeters and sanitizers during the Ganesha festival, Bata offering face masks as gifts to customers, one thing is assured – consumer expectations and behavior have changed – for the short-term and the long-term. In...
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