Super happy to start this video series under the brand name DigiIndia Squad with my buddy and expert digital marketing, communication, and PR consultant Manasi K G. Pardon the bad angles in this one, we’ll improve. 🙂 In Episode 1, we discuss if nonprofit...
While working as a consultant with a large NGO, I wasn’t entirely happy with the kind of case studies that were churned out. They did not really tell a story. They had all the right facts, figures and outcomes but lacked heart. Since I was aware of the hard work of...
Working with a non-profit is something every individual must do at least once in their career – either professionally or as a volunteer. There is so much you learn about humanity, love, support, selfless service and camaraderie. There is also so much content, so many...
How familiar is this situation? You hire a content writer after months of searching. They start work. Hmm. You tell yourself they’ll get better in a month. The second month you think they’re still learning the ropes. By the third month, you know you’re in editing...
This is an account of my experience at the Breaking Barriers event from Women’s Web on April 1, 2017. The photos are from public Twitter feeds, some my own, and the Women’s Web Facebook page, courtesy their video partners Kraft Films. There are events and events....
Do you know that content writers, bloggers, and content developers spend more time creating awesome titles than the actual content piece? Do you know why? “According to some of the best copywriters of all time, you should spend half of the entire time it takes to...
“Get up and go to work!” A phrase spoken thousands of times every day all over the world. But what about those of us who ‘go to work’ without ever actually going anywhere? Is working alone in a home office the same as working with co-workers in...
I wrote this post on Linkedin in 2014. Much has changed since then. Now that I have my own blog up, I wanted an updated version of my story here. So I’m resharing the post with some additions. Here goes. I’m a freelance digital marketing trainer and...
When it comes to searching for digital marketing or social media marketing case studies from India, we often feel stumped. Not only are such stories hard to find, they’re also not presented well. In this post, I give you some of the best bloggers in India...
I needed a tool for keyword research. So I started looking. Among the host of tools that came up on Google search, I picked up Long Tail Pro Platinum. Why? For one, because Pat Flynn recommended it and I’m a fan. He also had this video on YouTube that showed him using...
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