Slowing down marketing post 2020 – Part 1
In Episode 18 of the DigiIndia Squad podcast, Manasi and I take up the topic of how marketing has slowed down post-2020 and why that has happened. We share personal stories that reflect a change in consumer behavior as well as tales from around. There has been a...
WhatsApp Marketing for Small Biz & Nonprofits- Part 2
Continuing from Part 1 of this topic in Episode 17, we’ll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities, and caution you on common mistakes. Listen to...
WhatsApp Marketing for Small Business & Nonprofits – Part 1
Since this was a longish topic, we broke this into two episodes of the DigiIndia Squad podcast. In Episode 16, Manasi and I discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for...
Is Facebook still useful for small biz and nonprofit marketing – Part 2?
In Episode 15 of the DigiIndia Squad Podcast series, Manasi and I resume the discussion from last week – Is Facebook marketing still relevant for small businesses and nonprofits? We discuss: important Facebook features that will help a brand grow organically,...
Is Facebook still useful for small biz and nonprofit marketing? Part 1
In Episode 14 of the DigiIndia Squad podcast, Manasi and I talk about the relevance of Facebook marketing today. With the organic reach going down and the rapid changes that is the wont of social media platforms, what can marketers working for small businesses and...
Should small biz and nonprofits care about branding? Part 2
In Episode 12 of the DigiIndia Squad Podcast, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about: 1) The brand development process touches upon various topics including: Have a roadmap (The How)...
Episode 12: Should small businesses (and nonprofits) care about branding? PART 1
In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding? We discuss this over two episodes, Episode 12 being Part 1 where we cover: – why...
Essential components of a website for small biz/nonprofits
The big news first. The DigiIndia Squad video series is now a podcast. Since most of our episodes are discussions, a podcast just makes more sense. So we’ve launched the 11th episode on anchor.fm. We’ll still do demos when we feel the need and link a video...
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