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Nonprofit Marketing Case Study – The Association of People with Disability (APD)

Nonprofit Marketing Case Study – The Association of People with Disability (APD)

by Monica Samuel | May 15, 2021 | Miscellaneous, Non profit

In this NGO marketing case study, I talk about the background of the organisation – The Association of People with Disability or APD as it’s popularly called, the challenges I identified as the Digital Marketing and Communications Consultant at the time,...
The DigiIndia Squad Journey So Far

The DigiIndia Squad Journey So Far

by Monica Samuel | May 1, 2021 | DigiIndia Squad Podcast, Podcasting

This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so. In...
6 Marketing Case Studies from Nonprofit & Small Biz

6 Marketing Case Studies from Nonprofit & Small Biz

by Monica Samuel | Apr 17, 2021 | DigiIndia Squad Podcast

In E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes.  Manasi covered the following businesses: Kalinga Center for Rainforest Ecology (KCRE) Optionables Fintech LLP Exchange4Media Monica covered the following...

Why Must All NGOs Send an Email Newsletter?

by Monica Samuel | Apr 10, 2021 | Content Development, Marketing strategy, Non profit

An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about: How an email newsletter helps you connect with your donors & other stakeholdersMindshareBrandingDonationsReduced pressure on...
Quick Digital Marketing Overview – Part 2

Quick Digital Marketing Overview – Part 2

by Monica Samuel | Mar 29, 2021 | DigiIndia Squad Podcast

" Continuing from the previous episode, we talk about other digital marketing channels for small businesses and nonprofits alike. Of course, these channels are applicable for all businesses but our target audience for this podcast is the SME and nonprofit space. In...
The Importance of Progressive Language in Nonprofit Messaging

The Importance of Progressive Language in Nonprofit Messaging

by Monica Samuel | Mar 27, 2021 | Blogging, Content Development, Content Writing, Non profit

This article is originally published as a Linkedin article. I saw this fiasco on Twitter, and it reminded me of an article I read some time back. It was about the sensitivity and responsibility that must be inherent in nonprofit marketing and communications; so...
Quick Digital Marketing Overview – Part 1

Quick Digital Marketing Overview – Part 1

by Monica Samuel | Mar 22, 2021 | DigiIndia Squad Podcast

In this episode, Manasi and I take ten steps back to talk to give a quick overview of digital marketing. Digital Marketing is far from new. And there’s loads of information on it on the world wide web. Even so, in our work with small businesses and nonprofits, we’re...
Why small businesses cannot afford to postpone digital marketing

Why small businesses cannot afford to postpone digital marketing

by Monica Samuel | Mar 5, 2021 | DigiIndia Squad Podcast, Marketing strategy

In Episode 20 of the #DigiIndiaSquad podcast, the Mo and Ma girls, Manasi and I hash out the question we still get asked by small businesses: Do we need digital marketing? YES! You do. But with the right thought in place.  Listen in. The discussion answers questions...
Slowing down marketing post 2020 – Part 2

Slowing down marketing post 2020 – Part 2

by Monica Samuel | Feb 18, 2021 | DigiIndia Squad Podcast, Marketing strategy

Following Part 1 of this topic, in this episode, Manasi and I talk about some organisations who have turned the change in consumer behaviour to their benefit and profit, changing their marketing proposition.  We also talk about how organisations can walk the talk of...
Slowing down marketing post 2020 – Part 1

Slowing down marketing post 2020 – Part 1

by Monica Samuel | Feb 6, 2021 | DigiIndia Squad Podcast

In Episode 18 of the DigiIndia Squad podcast, Manasi and I take up the topic of how marketing has slowed down post-2020 and why that has happened. We share personal stories that reflect a change in consumer behavior as well as tales from around. There has been a...
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Recent Posts

  • Nonprofit Marketing Case Study – The Association of People with Disability (APD)
  • The DigiIndia Squad Journey So Far
  • 6 Marketing Case Studies from Nonprofit & Small Biz
  • Why Must All NGOs Send an Email Newsletter?
  • Quick Digital Marketing Overview – Part 2

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