There’s so much to learn when you’re working with a business – your own or others’. The internet, too, has a wealth of opportunity to learn from the best brains in the digital marketing industry. Both sources of knowledge have enriched my personal journey in a big way and it’s time to give back.

I’m privileged to also have my mentor and seasoned business content and communications expert, Bill Moore, on this blog as well. Bill has 40+ years of experience which he’s graciously agreed to share with us in Bill’s Corner.

Comment, criticize, be a participant. Enjoy your time at Content Knockout!

How Consumer Behavior has Changed during Covid19

From big brands such as Girias offering oxymeters and sanitizers during the Ganesha festival, Bata offering face masks as gifts to customers, one thing is assured – consumer expectations and behavior have changed – for the short-term and the long-term. In...

Marketing Tips for the Travel Sector in the Covid Crisis

In Episode 6 of the DigiIndia Squad series, Manasi and I share marketing tactics to mitigate some of the challenges faced by the travel industry in the pandemic times. While we acknowledge the criticality of the situation, we also see opportunities for innovation....

Marketing Tips for Hospitality SMEs during the COVID Crisis

What can small and medium hospitality businesses continue working on in the marketing space to survive the sheer slowdown caused by the Coronavirus pandemic? Manasi and Monica share some ideas and examples of what business owners can focus on to prepare for the better...

Brands that Get Content Right

In the last episode, Manasi and I talked about content ideas – how to generate them and get your content calendar going. In this video, we look at some brands whose content has grabbed our attention. While my starting point for this exercise is a search engine,...

How to create content fast

Here’s a technique that will make your content development process much faster. Not only faster but also more concise and relevant. If you don’t know how to mind map yet, it’s time you learn. Keep a pencil and paper handy and create a mindmap with me...

How the Covid Pandemic Has Changed My Life

Hi everyone! This isn’t a typical marketing post but considering how we’re all in the Covid soup together, I thought I’d share my experience. Life before March 2020 To give you a context, here’s a glimpse of my life before March 2020. I have been a freelancer, working...

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