There’s so much to learn when you’re working with a business – your own or others’. The internet, too, has a wealth of opportunity to learn from the best brains in the digital marketing industry. Both sources of knowledge have enriched my personal journey in a big way and it’s time to give back.

I’m privileged to also have my mentor and seasoned business content and communications expert, Bill Moore, on this blog as well. Bill has 40+ years of experience which he’s graciously agreed to share with us in Bill’s Corner.

Comment, criticize, be a participant. Enjoy your time at Content Knockout!

Can LinkedIn Help NGOs Survive COVID?

The COVID situation has struck a crucial connective tissue in India – the nonprofit sector, especially the small regional nongovernmental organization (NGO). To add to their woes, the recent foreign grants regulation and climatic disasters have stalled grassroots...

How Voice Search is Changing Digital Marketing

In this episode, Manasi and I talk about the changes in consumer behavior that are driven by voice usage. We discuss these important questions. What trends indicate the growth of voice search in India? How is vernacular content influencing voice search and vice-versa?...

How to go from Marketing Strategy to an Actionable Plan

As a business owner, you know what you want. Your business objectives are clear. And your marketing objectives are, ideally, aligned to the business objectives. If not, forget this blog post and get that sorted first. Once you have your marketing objectives clear...

How Consumer Behavior has Changed during Covid19

From big brands such as Girias offering oxymeters and sanitizers during the Ganesha festival, Bata offering face masks as gifts to customers, one thing is assured – consumer expectations and behavior have changed – for the short-term and the long-term. In...

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