Episode 12: Should small businesses (and nonprofits) care about branding? PART 1
In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding? We discuss this over two episodes, Episode 12 being Part 1 where we cover: – why...
Why Every Business/Nonprofit Must Have a Documented Marketing Strategy
In this episode, Manasi and Monica delve into a common grouse – organizations not having a marketing strategy, not even a documented business strategy. When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing...
How Voice Search is Changing Digital Marketing
In this episode, Manasi and I talk about the changes in consumer behavior that are driven by voice usage. We discuss these important questions. What trends indicate the growth of voice search in India? How is vernacular content influencing voice search and vice-versa?...
How to go from Marketing Strategy to an Actionable Plan
As a business owner, you know what you want. Your business objectives are clear. And your marketing objectives are, ideally, aligned to the business objectives. If not, forget this blog post and get that sorted first. Once you have your marketing objectives clear...
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