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Slowing down marketing post 2020 – Part 2

Slowing down marketing post 2020 – Part 2

by Monica Samuel | Feb 18, 2021 | DigiIndia Squad Video Series, Marketing strategy

Following Part 1 of this topic, in this episode, Manasi and I talk about some organisations who have turned the change in consumer behaviour to their benefit and profit, changing their marketing proposition.  We also talk about how organisations can walk the talk of...
Episode 12: Should small businesses (and nonprofits) care about branding? PART 1

Episode 12: Should small businesses (and nonprofits) care about branding? PART 1

by Monica Samuel | Nov 16, 2020 | DigiIndia Squad Video Series, Marketing strategy

In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding? We discuss this over two episodes, Episode 12 being Part 1 where we cover: – why...
Why Every Business/Nonprofit Must Have a Documented Marketing Strategy

Why Every Business/Nonprofit Must Have a Documented Marketing Strategy

by Monica Samuel | Oct 17, 2020 | DigiIndia Squad Video Series, Marketing strategy

In this episode, Manasi and Monica delve into a common grouse – organizations not having a marketing strategy, not even a documented business strategy. When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing...
How Voice Search is Changing Digital Marketing

How Voice Search is Changing Digital Marketing

by Monica Samuel | Oct 7, 2020 | DigiIndia Squad Video Series, Marketing strategy, SEO

In this episode, Manasi and I talk about the changes in consumer behavior that are driven by voice usage. We discuss these important questions. What trends indicate the growth of voice search in India? How is vernacular content influencing voice search and vice-versa?...
How to go from Marketing Strategy to an Actionable Plan

How to go from Marketing Strategy to an Actionable Plan

by Monica Samuel | Sep 29, 2020 | Marketing strategy

As a business owner, you know what you want. Your business objectives are clear. And your marketing objectives are, ideally, aligned to the business objectives. If not, forget this blog post and get that sorted first. Once you have your marketing objectives clear...
The Rise of Vernacular Content in India – A Trend to Ride On

The Rise of Vernacular Content in India – A Trend to Ride On

by Monica Samuel | Sep 20, 2020 | Content Development, DigiIndia Squad Video Series, Marketing strategy

In Episode 8 of the DigiIndia Squad video series, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. We talk about how this change has come about, what...
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  • Slowing down marketing post 2020 – Part 2
  • Slowing down marketing post 2020 – Part 1
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