An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about: How an email newsletter helps you connect with your donors & other stakeholdersMindshareBrandingDonationsReduced pressure on...
In Episode 20 of the #DigiIndiaSquad podcast, the Mo and Ma girls, Manasi and I hash out the question we still get asked by small businesses: Do we need digital marketing? YES! You do. But with the right thought in place. Listen in. The discussion answers questions...
Following Part 1 of this topic, in this episode, Manasi and I talk about some organisations who have turned the change in consumer behaviour to their benefit and profit, changing their marketing proposition. We also talk about how organisations can walk the talk of...
In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding? We discuss this over two episodes, Episode 12 being Part 1 where we cover: – why...
In this episode, Manasi and Monica delve into a common grouse – organizations not having a marketing strategy, not even a documented business strategy. When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing...
In this episode, Manasi and I talk about the changes in consumer behavior that are driven by voice usage. We discuss these important questions. What trends indicate the growth of voice search in India? How is vernacular content influencing voice search and vice-versa?...
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