Why Must All NGOs Send an Email Newsletter?

An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about:

1. How an email newsletter helps you connect with your donors & other stakeholders
   • Mindshare
   • Branding
   • Donations
   • Reduced pressure on outbound fundraising
   • Marketing
   • Trust
   • Confidence
   • Loyalty
2. What you can share in the newsletter
   • What milestones
   • program progress
   • impact stories
   • pics and videos
3. Elements of the newsletter
   • Branding
     • Name
     • Logo
     • Newsletter Name
     • Issue
   • Min one impact story
   • Program updates
   • Recent events
   • Donor interactions
   • Other partner interactions
   • Hires and expansion
   • Volunteer activities
   • Volunteer and Donor shares
   • Recognition
   • Appeal to donate
   • Donation information
   • Appeal to refer service recipients
   • Appeal to spread the word
4. Frequency
   • Monthly
   • Once in 2 months
   • Quarterly
5. Tips
   • Keep the content short and relevant.
   • Include only what’s important from a donor’s perspective.
   • Clear subject line
   • Make sure it is responsive
   • Keep the font between 10-12 pts.
   • Use white space well.
   • Keep the colours soft but bright.
   • Use contrast to drive attention to sections and headings.
   • Include links to videos, blog posts, social media posts where relevant.
   • Tag the donation links.
   • Test the email before the bulk send.
   • Ensure the receiver’s permission.