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Nonprofit Marketing Case Study – The Association of People with Disability (APD)

Nonprofit Marketing Case Study – The Association of People with Disability (APD)

by Monica Samuel | May 15, 2021 | Miscellaneous, Non profit

In this NGO marketing case study, I talk about the background of the organisation – The Association of People with Disability or APD as it’s popularly called, the challenges I identified as the Digital Marketing and Communications Consultant at the time,...

Why Must All NGOs Send an Email Newsletter?

by Monica Samuel | Apr 10, 2021 | Content Development, Marketing strategy, Non profit

An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about: How an email newsletter helps you connect with your donors & other stakeholdersMindshareBrandingDonationsReduced pressure on...
The Importance of Progressive Language in Nonprofit Messaging

The Importance of Progressive Language in Nonprofit Messaging

by Monica Samuel | Mar 27, 2021 | Blogging, Content Development, Content Writing, Non profit

This article is originally published as a Linkedin article. I saw this fiasco on Twitter, and it reminded me of an article I read some time back. It was about the sensitivity and responsibility that must be inherent in nonprofit marketing and communications; so...
WhatsApp Marketing for Small Biz & Nonprofits- Part 2

WhatsApp Marketing for Small Biz & Nonprofits- Part 2

by Monica Samuel | Jan 24, 2021 | DigiIndia Squad Podcast, Miscellaneous, Non profit

Continuing from Part 1 of this topic in Episode 17, we’ll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities, and caution you on common mistakes. Listen to...
Is Facebook still useful for small biz and nonprofit marketing – Part 2?

Is Facebook still useful for small biz and nonprofit marketing – Part 2?

by Monica Samuel | Dec 26, 2020 | DigiIndia Squad Podcast, Non profit, Social Media

In Episode 15 of the DigiIndia Squad Podcast series, Manasi and I resume the discussion from last week – Is Facebook marketing still relevant for small businesses and nonprofits? We discuss: important Facebook features that will help a brand grow organically,...
Should small biz and nonprofits care about branding? Part 2

Should small biz and nonprofits care about branding? Part 2

by Monica Samuel | Nov 28, 2020 | Branding, DigiIndia Squad Podcast, Miscellaneous, Non profit

In Episode 12 of the DigiIndia Squad Podcast, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about: 1) The brand development process touches upon various topics including: Have a roadmap (The How)...
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