In this NGO marketing case study, I talk about the background of the organisation – The Association of People with Disability or APD as it’s popularly called, the challenges I identified as the Digital Marketing and Communications Consultant at the time,...
An email newsletter is a poweful tool for NGOs to stay connected with their donors and other stakeholders. In this video, I talk about: How an email newsletter helps you connect with your donors & other stakeholdersMindshareBrandingDonationsReduced pressure on...
This article is originally published as a Linkedin article. I saw this fiasco on Twitter, and it reminded me of an article I read some time back. It was about the sensitivity and responsibility that must be inherent in nonprofit marketing and communications; so...
Continuing from Part 1 of this topic in Episode 17, we’ll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities, and caution you on common mistakes. Listen to...
In Episode 15 of the DigiIndia Squad Podcast series, Manasi and I resume the discussion from last week – Is Facebook marketing still relevant for small businesses and nonprofits? We discuss: important Facebook features that will help a brand grow organically,...
In Episode 12 of the DigiIndia Squad Podcast, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about: 1) The brand development process touches upon various topics including: Have a roadmap (The How)...
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