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Marketing Tips for the Travel Sector in the Covid Crisis

by Monica Samuel | Aug 26, 2020 | DigiIndia Squad Podcast, Marketing strategy, Resource

In Episode 6 of the DigiIndia Squad series, Manasi and I share marketing tactics to mitigate some of the challenges faced by the travel industry in the pandemic times. While we acknowledge the criticality of the situation, we also see opportunities for innovation....
Marketing Tips for Hospitality SMEs during the COVID Crisis

Marketing Tips for Hospitality SMEs during the COVID Crisis

by Monica Samuel | Aug 11, 2020 | DigiIndia Squad Podcast, Marketing strategy, Resource

What can small and medium hospitality businesses continue working on in the marketing space to survive the sheer slowdown caused by the Coronavirus pandemic? Manasi and Monica share some ideas and examples of what business owners can focus on to prepare for the better...
How to get ideas for content creation?

How to get ideas for content creation?

by Monica Samuel | Jul 11, 2020 | DigiIndia Squad Podcast, Miscellaneous, Resource

In Episode 3 of the DigiIndia Squad video series, Manasi and I do a deep dive into how marketers, content creators, business persons, and solopreneurs and come up with content ideas that resonate with their target audience. We cover the topic from four angles:...
Digital Marketing Careers – Transition, Progression, Rural vs Urban

Digital Marketing Careers – Transition, Progression, Rural vs Urban

by Monica Samuel | Jul 10, 2020 | Career, DigiIndia Squad Podcast, Resource

In Episode 2 of the DigiIndia Squad video series, Monica turns the tables on Manasi, digging into her career path. Some great tips are shared in the conversation, the perception of digital marketing, what it means to be a digital marketer, the gaps in the digital...
Is nonprofit marketing all that different from digital marketing for business?

Is nonprofit marketing all that different from digital marketing for business?

by Monica Samuel | Jun 13, 2020 | DigiIndia Squad Podcast, Non profit, Resource

Super happy to start this series under the brand name DigiIndia Squad with my buddy and expert digital marketing, communication, and PR consultant Manasi K G. Pardon the bad angles in this one, we’ll improve. 🙂 In Episode 1, we discuss if nonprofit marketing is...
Create Compelling Nonprofit Case Studies with this Template

Create Compelling Nonprofit Case Studies with this Template

by Monica Samuel | Mar 28, 2020 | Content Development, Non profit, Resource

While working as a consultant with a large NGO, I wasn’t entirely happy with the kind of case studies that were churned out. They did not really tell a story. They had all the right facts, figures and outcomes but lacked heart. Since I was aware of the hard work of...
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