by Monica Samuel | May 1, 2021 | DigiIndia Squad Podcast, Podcasting
This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so. In...
by Monica Samuel | Apr 17, 2021 | DigiIndia Squad Podcast
In E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes. Manasi covered the following businesses: Kalinga Center for Rainforest Ecology (KCRE) Optionables Fintech LLP Exchange4Media Monica covered the following...
by Monica Samuel | Mar 29, 2021 | DigiIndia Squad Podcast
" Continuing from the previous episode, we talk about other digital marketing channels for small businesses and nonprofits alike. Of course, these channels are applicable for all businesses but our target audience for this podcast is the SME and nonprofit space. In...
by Monica Samuel | Mar 22, 2021 | DigiIndia Squad Podcast
In this episode, Manasi and I take ten steps back to talk to give a quick overview of digital marketing. Digital Marketing is far from new. And there’s loads of information on it on the world wide web. Even so, in our work with small businesses and nonprofits, we’re...
by Monica Samuel | Sep 29, 2020 | Marketing strategy
As a business owner, you know what you want. Your business objectives are clear. And your marketing objectives are, ideally, aligned to the business objectives. If not, forget this blog post and get that sorted first. Once you have your marketing objectives clear...
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