In this episode, Manasi and I take ten steps back to talk to give a quick overview of digital marketing.
Digital Marketing is far from new. And there’s loads of information on it on the world wide web. Even so, in our work with small businesses and nonprofits, we’re often asked to explain “digital marketing.” What does it mean? What does it involve? What are the different channels available to us?
Well, in this episode, we thought to share a simple explanation for leaders of nonprofits and SMBs to understand what the digital marketing channels are.
In the first part of this topic, we cover:
- Why a website (covered in detail in E11: Essential components of a website for small biz)
- Search Engine Optimisation (SEO) (refers to E9: How Voice Search is Changing Digital Marketing and E8: The Rise of Vernacular Content in India)
- Social Media Marketing
- Content Marketing
- Online Reputation Management (ORM)
- Affiliate Marketing
We’ll continue with the other channels in the next episode.
Meanwhile, if you have any comments or questions, use our social media channels or email us at digiindiasquad@gmail.com.
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