In Episode 18 of the DigiIndia Squad podcast, Manasi and I take up the topic of how marketing has slowed down post-2020 and why that has happened. We share personal stories that reflect a change in consumer behavior as well as tales from around. There has been a...
From big brands such as Girias offering oxymeters and sanitizers during the Ganesha festival, Bata offering face masks as gifts to customers, one thing is assured – consumer expectations and behavior have changed – for the short-term and the long-term. In...
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