In Episode 18 of the DigiIndia Squad podcast, Manasi and I take up the topic of how marketing has slowed down post-2020 and why that has happened. We share personal stories that reflect a change in consumer behavior as well as tales from around.
There has been a significant change in consumer behavior as a result of the pandemic.
We’ve talked about that in length in Episode 7: How consumer behavior has changed during Covid19. In this episode, we elaborate on some changes in health, lifestyle habits, relaxation options, purchases, and food.
In Episode 19, we’ll continue the discussion with how businesses can walk the take, bring about a change in their marketing proposition, share some stories, and some suggestions. Stay tuned.