In Episode 12 of the DigiIndia Squad Podcast, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about:
1) The brand development process touches upon various topics including:
- Have a roadmap (The How)
- Vision
- Mission
- Defining your values, philosophy, culture, traits
- Incorporating brand into all communication and product/service messaging
- Online presence
- Offline presence
- Packaging
- Brand style guide – brand color palette, fonts, and design do’s and don’ts
- Training of employees (Check out the detailed case study on the culture at Zappos.)
- Public Relations
- Review & Feedback
- Townhall
- Listening to customers
2) What stage in a business cycle does branding become important? We talk about “Business” vs “Brand” and the best time to start – Day 1.
3) Why should you focus on the brand from the very beginning? Here we touch upon:
- Trust
- Recognition
- Brand awareness
- Identity
- Familiarity
- Assumed dependability
- Resonance
- Loyalty
- Drives new business
- Business value
- Industry experts
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