Since this was a longish topic, we broke this into two episodes of the DigiIndia Squad podcast. In Episode 16, Manasi and I discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for businesses, the content formats you need to use, and most importantly, a strategy. And of course, we’ll share some stories.

In the next episode, we’ll take up the marketing opportunities WhatsApp opens up, with both the business and regular account, the common mistakes account owners make and some tips to help you make the most of WhatsApp marketing.

Here goes.

Given the massive and highly engaged 1.5 billion user-base, the potential reach for businesses is vast.

Facebook Messenger and WhatsApp together have captured nearly 80% of the text messaging market.

WhatsApp is used innovatively by businesses and nonprofits alike, especially in countries such as India and Africa.

There are two options for businesses.

  • WhatsApp API for large businesses or enterprise
  • WhatsApp Business for small businesses and nonprofits

We talk about this and more in this episode share some amazing use cases.

WhatsApp Business offers multiple advantages to businesses such as:

  • Free
  • On Android and iPhone
  • Tailored for small businesses (and nonprofits)
  • Business info – address, opening hours, business description, email address, and website.
  • Connect with customers
  • Upload catalog
  • Organise your customers
  • Automate responses to FAQ
  • Save and reuse messages
  • Sort responses
  • Set Away message
  • Set a Greeting

The compatible content formats on WhatsApp include:

  • Text
  • Image
  • Audio
  • Video
  • Stickers
  • GIFs
  • Call – audio + video

Last but not the least, we talk about a WhatsApp strategy – why it’s important and how you go about it.

Listen to the podcast and share your thoughts.