In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding?

We discuss this over two episodes, Episode 12 being Part 1 where we cover:

– why branding is important for small businesses and nonprofits
– how nonprofits have a startup culture
– what branding means
– who are the stakeholders you consider when defining your brand
– some examples of brands
– the components of a brand

Part 2 comes out in 2 weeks. Stay tuned for a discussion on the brand development process and the answer to the all-important question, “When should small biz and nonprofits think about branding?”

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