In Episode 12 of the DigiIndia Squad Podcast, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about:

1) The brand development process touches upon various topics including:

  • Have a roadmap (The How)
  • Vision
  • Mission
  • Defining your values, philosophy, culture, traits
  • Incorporating brand into all communication and product/service messaging
  • Online presence
  • Offline presence
  • Packaging
  • Brand style guide – brand color palette, fonts, and design do’s and don’ts
  • Training of employees (Check out the detailed case study on the culture at Zappos.)
  • Public Relations
  • Review & Feedback
  • Townhall
  • Listening to customers

2) What stage in a business cycle does branding become important? We talk about “Business” vs “Brand” and the best time to start – Day 1.

3) Why should you focus on the brand from the very beginning? Here we touch upon:

  • Trust
  • Recognition
  • Brand awareness
  • Identity
  • Familiarity
  • Assumed dependability
  • Resonance
  • Loyalty
  • Drives new business
  • Business value
  • Industry experts

Listen to the podcast here. Share your feedback.