As a business owner, you know what you want. Your business objectives are clear. And your marketing objectives are, ideally, aligned to the business objectives. If not, forget this blog post and get that sorted first.

Once you have your marketing objectives clear – the WHY – you need to get the HOW down. This can become a long and tedious process if your team doesn’t quite understand it. Even if you don’t have a team, you’re the sole marketer and business owner, you may still not have crystal clarity on the objective. That’s where the SMART acronym comes in.

The objective must be :
S – Specific
M – Measurable
A – Achievable
R – Realistic or Relevant
T – Time-bound

Examples are given in the video below.

Once your objective ticks off on all the SMART points, you move to the plan.

You consider the resources at hand, the digital assets at your disposal, and the skillsets you have access to. You outline steps and everyday actions that must be taken to achieve the defined goal or objective.

Instead of using overly complicated systems or templates to get this done, I suggest using a simple Google Sheet or Excel worksheet.

Watch this video to understand the process you could follow to develop a marketing plan off the marketing strategy. The template used in the video can be found here – The marketing plan template. Copy the document to your own Drive and customize it as needed.

Share your feedback, make suggestions, and subscribe to the channel.