The big news first. The DigiIndia Squad video series is now a podcast. Since most of our episodes are discussions, a podcast just makes more sense. So we’ve launched the 11th episode on We’ll still do demos when we feel the need and link a video to the podcast episode.

The podcast can also be found on Spotify, Pocket Casts, Google Podcast, Breaker, and RadioPublic. We’ll be distributing it to more platforms soon. And we’ll upload the older episodes as well, in time.

In Episode 11, Manasi and I talk about the essential components of a website for small businesses. Too often, we come across websites that miss important elements that make a business credible to visitors. We address the following questions and topics:

  • Why have a website?
  • Who does not need a website?
  • How will you measure it?
  • Mobile-first component
  • Website architecture
  • Content & Policies
  • Website pages
  • Forms
  • Call To Action placement

Listen to the episode and share your feedback. Enjoy!