In this episode, Manasi and Monica delve into a common grouse – organizations not having a marketing strategy, not even a documented business strategy.
When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing strategy that aligns with the business goals. Without the plan in place, business owners and marketing teams run the risk of marketing with no clear purpose in mind, no measurement plan, no tracking.
This is not a good space to be in, for the business owner or the marketer. It’s important to start with a SWOT analysis followed by a plan developed using the NAMDUS methodology, as explained by Manasi.
Without clear goals and a plan to get there, businesses lose confidence in marketing, and marketers lose morale. Don’t let that happen.
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