Is nonprofit marketing all that different from digital marketing for business?

Super happy to start this series under the brand name DigiIndia Squad with my buddy and expert digital marketing, communication, and PR consultant Manasi K G. Pardon the bad angles in this one, we’ll improve. 🙂

In Episode 1, we discuss if nonprofit marketing is different from digital marketing for a business. The episode is available in video (below) and podcast mode.

In this episode, Manasi quizzes Monica about the nonprofit space, discussing questions such as:

• When you say digital marketing, I can only hear, what is your budget, how many leads can you get, what is your cost of conversion and %age of conversion.
• In this context, how different is digital marketing for nonprofits or NGOs?
• In what contexts can NGOs or NPOs take up digital marketing?
• If we have to map a donor journey, what would it typically look like?
• What role does Online Reputation Management play in the digital world for NGOs?
• What role does Integrated marketing play for NPOs and NGOs?