As a business owner, you know what you want. Your business objectives are clear. And your marketing objectives are, ideally, aligned to the business objectives. If not, forget this blog post and get that sorted first. Once you have your marketing objectives clear...
In Episode 8 of the DigiIndia Squad video series, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. We talk about how this change has come about, what...
From big brands such as Girias offering oxymeters and sanitizers during the Ganesha festival, Bata offering face masks as gifts to customers, one thing is assured – consumer expectations and behavior have changed – for the short-term and the long-term. In...
In Episode 6 of the DigiIndia Squad series, Manasi and I share marketing tactics to mitigate some of the challenges faced by the travel industry in the pandemic times. While we acknowledge the criticality of the situation, we also see opportunities for innovation....
What can small and medium hospitality businesses continue working on in the marketing space to survive the sheer slowdown caused by the Coronavirus pandemic? Manasi and Monica share some ideas and examples of what business owners can focus on to prepare for the better...
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