by Monica Samuel | Mar 28, 2020 | Content Development, Non profit, Resource
While working as a consultant with a large NGO, I wasn’t entirely happy with the kind of case studies that were churned out. They did not really tell a story. They had all the right facts, figures and outcomes but lacked heart. Since I was aware of the hard work of...
by Monica Samuel | Feb 23, 2017 | Blogging, Content Development, Content Writing, SEO
Do you know that content writers, bloggers, and content developers spend more time creating awesome titles than the actual content piece? Do you know why? “According to some of the best copywriters of all time, you should spend half of the entire time it takes to...
by Monica Samuel | Aug 26, 2016 | Blogging, Podcasting, Resource
Last updated: 10 June 2021. When it comes to searching for digital marketing or social media marketing case studies from India, we often feel stumped. Not only are such stories hard to find, but they’re also not presented well. In this post, I give you some of...
by Monica Samuel | Aug 16, 2016 | Content Development, Content Writing, SEO
I needed a tool for keyword research. So I started looking. Among the host of tools that came up on Google search, I picked up Long Tail Pro Platinum. Why? For one, because Pat Flynn recommended it and I’m a fan. He also had this video on YouTube that showed him using...
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