This article is originally published as a Linkedin article. I saw this fiasco on Twitter, and it reminded me of an article I read some time back. It was about the sensitivity and responsibility that must be inherent in nonprofit marketing and communications; so...
In this episode, Manasi and I take ten steps back to talk to give a quick overview of digital marketing. Digital Marketing is far from new. And there’s loads of information on it on the world wide web. Even so, in our work with small businesses and nonprofits, we’re...
In Episode 20 of the #DigiIndiaSquad podcast, the Mo and Ma girls, Manasi and I hash out the question we still get asked by small businesses: Do we need digital marketing? YES! You do. But with the right thought in place. Listen in. The discussion answers questions...
Following Part 1 of this topic, in this episode, Manasi and I talk about some organisations who have turned the change in consumer behaviour to their benefit and profit, changing their marketing proposition. We also talk about how organisations can walk the talk of...
In Episode 18 of the DigiIndia Squad podcast, Manasi and I take up the topic of how marketing has slowed down post-2020 and why that has happened. We share personal stories that reflect a change in consumer behavior as well as tales from around. There has been a...
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