Continuing from Part 1 of this topic in Episode 17, we’ll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities, and caution you on common mistakes. Listen to...
Since this was a longish topic, we broke this into two episodes of the DigiIndia Squad podcast. In Episode 16, Manasi and I discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for...
In Episode 15 of the DigiIndia Squad Podcast series, Manasi and I resume the discussion from last week – Is Facebook marketing still relevant for small businesses and nonprofits? We discuss: important Facebook features that will help a brand grow organically,...
In Episode 14 of the DigiIndia Squad podcast, Manasi and I talk about the relevance of Facebook marketing today. With the organic reach going down and the rapid changes that is the wont of social media platforms, what can marketers working for small businesses and...
In Episode 12 of the DigiIndia Squad Podcast, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about: 1) The brand development process touches upon various topics including: Have a roadmap (The How)...
In Episode 12 of the DigiIndia Squad podcast series, Manasi and I discuss a question we come across very often. Should small businesses (and nonprofits) care about branding? We discuss this over two episodes, Episode 12 being Part 1 where we cover: – why...
The big news first. The DigiIndia Squad video series is now a podcast. Since most of our episodes are discussions, a podcast just makes more sense. So we’ve launched the 11th episode on anchor.fm. We’ll still do demos when we feel the need and link a video...
The COVID situation has struck a crucial connective tissue in India – the nonprofit sector, especially the small regional nongovernmental organization (NGO). To add to their woes, the recent foreign grants regulation and climatic disasters have stalled grassroots...
In this episode, Manasi and Monica delve into a common grouse – organizations not having a marketing strategy, not even a documented business strategy. When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing...
In this episode, Manasi and I talk about the changes in consumer behavior that are driven by voice usage. We discuss these important questions. What trends indicate the growth of voice search in India? How is vernacular content influencing voice search and vice-versa?...
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